Learn how to create food blogging ideas quickly and painlessly in this short tutorial filled with effective methods that get results.
As food writers, coming up with new and fresh ideas is part of our job description. But what happens when you run out of ideas?
It’s no good waiting for inspiration. You need to produce content on a regular basis and inspiration doesn’t show up regularly, if at all.
We have four methods to create endless food blogging ideas. You’ll find these methods are quick and easy, and, more importantly, sure to produce viable ideas for your food blog.
Pro tip: It’s best if you create food blogging ideas before you need them.
Table of Contents
METHOD #1: TOPIC MATRIX
The first method to create food blogging ideas is what we call a topic matrix.
Here we use a grid (seen below). For this example, we’re looking for recipe ideas. We list main dinner entree ingredients down the left side and cooking approaches across the top.
You’ll likely have many more ingredients as well as more approaches such as baked, roasted, slow cooker, fried, etc. You can make the same sort of grid for side dishes, desserts, kid-friendly dishes, and so on.
Even with this small list of ingredients and approaches, the matrix results in twenty ideas. At two posts a week, that’s ten weeks’ worth of ideas.
METHOD #2: GOOGLE AUTO SUGGEST
The next method to create food blogging ideas is the Google Auto Suggest method.
You’ll recognize this method if you’ve done any SEO research.
Go to Google and enter a term. Here we entered chicken dinner ideas, added a space and then the letter “e.”
Google automatically suggests several words to complete the search. Easy, easy healthy, easy instant pot, epicurious, chicken breast, chicken thigh, shredded, clean eating, entree recipes, and chicken breast easy.
Go through the complete alphabet and you’ll easily get two or three dozen usable blogging ideas.
Pro tip: Vary your methods and search phrases. If you only use Google Auto Suggest or repeatedly use the same search phrases, chances are you’ll get the same suggestions over and over.
METHOD 3: HASHTAG SEARCH
Our third method create food blogging ideas is a hashtag search on social media.
But wait, don’t jump down that endless social media rabbit hole just yet. We don’t mean just mindless surfing online. This is strategic searching.
Go on the social media platform most of your readers use and make a hashtag search. Maybe you are trying to create chicken recipe ideas. Search for #chickenrecipes.
Sure, you’ll come up with lots of repeats, like lemon chicken or fried chicken. Keep looking.
We did a quick hashtag search on Facebook and got several dozen ideas, including the one you see by Cafe Delites.
A few recipes that jumped out to us were chicken marsala meatballs, chicken fritters, easy chicken pot pies, chicken lollipops, and wine can chicken (think beer can chicken).
METHOD #4: YOUTUBE SEARCH
Our final method for creating food blog ideas is a YouTube search. You can search for a hashtag like #chickendinner or a simple phrase like chicken dinner recipe. You’ll get hundreds of videos as results.
With YouTube, you might want to limit your results to videos uploaded in the last seven days. That’s one way to insure that you don’t see the same popular videos over and over.
CONCLUSION: CREATE FOOD BLOGGING IDEAS
Creating food blogging ideas is part of your job as a food blogger. Don’t wait until you need a topic to find one. Instead, build up a bank of blogging ideas to have ready beforehand.
Use the topic matrix, Google search, hashtag search, and YouTube search to find recipe and blog posts suggestions.
Be sure to use the ideas you find only as suggestions. Put your own spin on them to make them truly your own.
Actually, we recommend that you look at the titles and photos but not read the posts or watch the videos.
Instead, ask yourself, “If I was going to make chicken masala meatballs, how would I do it?” With that example, you’d set out to capture the taste of chicken masala in a meatball form.
Use our methods to find food blogging ideas and you’ll always have something to blog about.
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